Nue Vodka - Nue Vodka

(pronounced new)

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nue vodka 40% ALC/VOL (80 Proof) nue naturals vodka 35% ALC/VOL (70 Proof)


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America's nue vodka


nue (pronounced new) vodka is an award-winning Texas vodka distilled seven-times for a clean, premium taste. There are so many ways you can enjoy something nue – straight up, on the rocks, or mixed into an awesome cocktail. (Check out our nue cocktails section for recipe inspiration.)

Naturally better

Every bottle of nue vodka is made from the highest quality corn and purified water. nue naturals citrus vodka and nue naturals cucumber vodka contain no artificial flavors or coloring.

7X Distilled

We distill every batch of our naturally gluten-free nue vodka seven times, for a clean, premium-quality taste.

Purified Water

nue vodka is distilled with water purified by reverse-osmosis. Water that’s free from mineral content and impurities, delivering a pure taste and clean finish.

100% American made

We are proud that our award-winning nue vodka is 100% made and owned in America. Distilled, crafted and bottled right in the heart of Dallas, Texas - so go on and raise a glass to America’s nue vodka.

Proudly distilled and bottled by Southwest Spirits


Southwest Spirits owns a portfolio of brands that deliver on the quality expectations of our consumers, retailers, and our customers. As the third-largest spirits distiller in Texas, our operation is run by a team of industry-leading master blenders, distillers, marketers, packaging, and supply chain experts. Together, we develop and launch award-winning distilled spirits across the U.S.

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The faces of nue


Meet the people who make great vodka. These are the faces of nue.

Photo of Guillermo Rodriguez

Guillermo Rodriguez

Chief Executive Officer

Photo of Jaime Garrett

Jaime Garrett

Maintenance Supervisor

Photo of The nue Bartender

The nue Bartender

Currently Available for nue Opportunities

Photo of Don Ulino

Don Ulino

Vice President Of Sales - Northeast Division

Photo of Scott Heron

Scott Heron

Vice President of Sales, West Division

Photo of Lindsey Parker

Lindsey Parker

Market Manager - North Texas

Photo of Aaron Lane

Aaron Lane

District Manager- North Texas

Designed and Developed by Peak Seven

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