(pronounced new)

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America's nue vodka


nue (pronounced new) vodka is an award-winning Texas vodka distilled seven-times for a clean, premium taste. There are so many ways you can enjoy something nue – straight up, on the rocks, or mixed into an awesome cocktail. (Check out our nue cocktails section for recipe inspiration.)

Naturally better

Every bottle of nue vodka is made from the highest-quality corn and purified water. nue grapefruit vodka and nue peach vodka contain no artificial flavors or coloring.

7X Distilled

We distill every batch of our naturally gluten-free nue vodka seven times, for a clean, premium-quality taste.

Purified Water

nue vodka is distilled with water purified by reverse-osmosis. Water that’s free from mineral content and impurities delivers a pure taste and clean finish.

Proudly distilled and bottled by Southwest Spirits


Southwest Spirits owns a portfolio of brands that deliver on the quality expectations of our consumers, retailers, and our customers. As the third-largest spirits distiller in Texas, our operation is run by a team of industry-leading master blenders, distillers, marketers, packaging, and supply chain experts. Together, we develop and launch award-winning distilled spirits across the U.S.

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The faces of nue


Meet the people who make great vodka. These are the faces of nue.

Photo of Jaime Garrett

Jaime Garrett

Maintenance Supervisor

Photo of Guillermo Rodriguez

Guillermo Rodriguez

Chief Executive Officer

Photo of Mark Cheek

Mark Cheek

New York/Connecticut Area Manager

Photo of Matt Cook

Matt Cook

Director of Operations

Photo of John Fortman

John Fortman

Master Distiller

Photo of Seidy Cazares

Seidy Cazares

Bottling Line Lead

Photo of Ben Ferris

Ben Ferris

Southeast Area Manager

Photo of Inez Boykin

Inez Boykin

Inventory Specialist

Photo of Alex Armstrong

Alex Armstrong

Purchasing Manager

Photo of Nick Cook

Nick Cook

Blending Lead

Designed and Developed by Peak Seven

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